Whatever happened to people who were leery of online dating? Now, when skimming through dating profiles, some of the introductions read: “I never thought I’d have a profile on an online dating site, but..” Either way, the number of online love seekers grow despite its dicey reputation. One in five Americans find his or her spouse via online dating websites.
Two second year Ph.D. students, Rachel Magee and Christopher Mascaro, conducted a study named “Not Just a Wink and a Smile” at Drexel University. In the recent study from Spring 2011, researchers interpret how people define success in online dating. They gathered data from success stories listed on three popular dating websites: Match.com, eHarmony, and OkCupid. Success ranged from dating, engaged, or married. Researchers looked at a random sampling of 20% of success stories. The findings revealed that 84 percent of users on eHarmony who considered themselves successful were in marriages. Only 46.7 percent of success stories from Match.com were marriages. Some 23 percent of the success stories on OkCupid were marriages. Whether the users where successful in dating or marriages, the common goal was finding a relationship.
Online dating services emerged in the mid 1990’s, then spiked in 2008 producing 900 million in customer spending in 2007. It is expected that customer spending in the dating service industry will hit 1.9 billion by this year.